Outcome Over Output

Further Readings

• Bryar, C., & Carr, B. (2021). Working Backwards: Insights, Stories, and Secrets from Inside Amazon. St. Martin’s Press.
• Cagan, M. (2017). Inspired: How to Create Tech Products Customers Love. John Wiley & Sons.
• Cagan, M. (2020). Empowered: Ordinary People, Extraordinary Products. John Wiley & Sons.
• Doerr, J. (2018). Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs. Penguin.
• Gothelf, J. (2013). Lean UX: Applying Lean Principles to Improve User Experience. O’Reilly Media, Inc.
• Olsen, D. (2015). The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. John Wiley & Sons.
• Perri, M. (2018). Escaping the build trap: How Effective Product Management Creates Real Value. O’Reilly Media.
• Torres, T. (2021). Continuous discovery habits: Discover Products that Create Customer Value and Business Value.
• Ulwick, A. W. (2016). Jobs to be Done: Theory to Practice.

Updated Friday, November 5, 2021