Product Thinking + Doing

Problem-Solving Focus

Defining a clear vision, empowering teams to own problems, engaging customers, and measuring success by outcomes.

Empowered Product Teams

Leadership as Context Providers

Starting with a clear vision & strategy, providing context (not solutions), and fostering a culture of experimentation & learning.

Continuous Discovery & Delivery

Data-Informed Decision Making

Asking the right questions, prioritizing meaningful metrics, and balancing quantitative insights with qualitative feedback.

Customer-Centricity

Empowering teams to solve problems, embracing continuous customer discovery, understanding jobs-to-be-done, and more.

Cross-Functional Collaboration

Empowering teams, shifting focus to outcomes, embracing iteration & discovery, and providing leadership through vision.

Talent Development

Hiring the right people, growing your talent, and embedding a culture of excellence.

Outcome Over Output

Strong Product Vision & Strategy

Defining a compelling, customer-centric product vision—grounded on strategy, and on which execution and outcome are bridged.

Rapid Prototyping & Testing

Starting with clear objectives, building low-fidelity prototypes, engaging real users quickly, and more.

Innovation & Experimentation

Empowering teams, reducing fear of failure, and driving innovation through experimentation.